Imaging is an important part of our life today. As technology continue growing at fast rate, tech companies are thinking of taking moving imaging to the next level.
360 degree video ads is one project that will put video tech to a whole new level. This tech will be viewed first on YouTube, from Google ads.
According to Google, 360 degree video ads will let you engage your audience in an entirely new way. This feature was made available today in Chrome and the YouTube app on Android and iOS, viewers can explore every angle of your videos by dragging their mouse or moving their phone to shift their POV 360 degrees – up, down, left or right. Thanks to the ability simply to move your phone to see different parts of the video, Google says that 360 video ads are a truly mobile-first video ad product.
The tech is planned to launch once the ability to create 360 video became available to YouTube creators, brands immediately began experimenting with this new tool to deliver engrossing consumer experiences.
Those interested in making 360-degree video will need a Ricoh Theta, Kodak SP360, Giroptic 360cam or IC Real Tech Allie. Start creating your content with these cameras and follow Google’s steps to upload your videos. Then you can set up TrueView ads in AdWords.
Some believe YouTube has been going a bit too nuts with ads the past years. I can’t really argue against that. Advertising has never been too fun, but I, for one, will be more excited about seeing an interactive commercial like this one. Do you think it will be an annoyance to see much more complex 360-degree commercials before watching your favorite YouTube videos? Will it hurt or improve your experience? Let us know in the comments!
And today, Bud Light becomes the first advertiser in the US to launch 360 video running in TrueView ads. The series of ads feature three different events from Whatever, USA – Bud Light’s takeover of Catalina Island. The immersive ads drop you right in the middle of the action, including a performance by Diplo, the welcome parade, and the “Turn of An Era” 1920’s themed party.
SCOURCE: Google AdWords