Most of Google’s revenue is generated from showing ads, both on its own services and on third-party sites running Google’s ad network.
Now, Google is introducing a new tool to users that lets you see and control the information Google uses to show you ads, but it comes with an (optional) expansion of Google’s advertising personalisation.
With this you can now customize your settings, so as to be in control of the ads that are delivered to you based on your Google Account, across devices, by editing these settings. These ads are more likely to be useful and relevant to you.
You can access the new ad settings control panel from your Google account settings. Right at the top is a toggle to enable or disable all ad personalization. Turn that off, and the Google ads you see will no longer be based on your data (when you’re logged in, obviously).
The ads settings page also includes a list of all the ad topics in which Google thinks you might be interested.
Ads Settings has three main controls:
You can opt-out of and control more ads, such as:
Google Inc. adheres to advertising industry privacy standards. To learn about these standards, including how you can opt out of interest-based advertising from Google and other participating companies, visit our About Google Ads page. If you want to permanently opt out of the DoubleClick cookie, you can install the DoubleClick opt-out extension.