Android still market leader with 52.8% of mobile OS share, comScore reports.

Smartphone Subscriber Market Share released in February 2015 U.S.

comScore, Inc. is a leader in measuring the digital world, today released data from comScore MobiLens® and Mobile Metrix®, reporting key trends in the U.S. smartphone industry for February 2015. Apple ranked as the top smartphone manufacturer with 41.7 percent OEM market share, while Google Android led as the #1 smartphone platform with 52.8 percent platform market share. Facebook ranked as the top individual smartphone app.

In the report, the Smartphone OEM Market Share revealed that 186.3 million people in the U.S. owned smartphones during the three months ending in February, up 5 percent since November. Apple ranked as the top OEM with 41.7 percent of U.S. smartphone subscribers. Samsung ranked second with 28.6 percent market share, followed by LG with 8.3 percent (up 0.7 percentage points from November), Motorola with 5.1 percent and HTC with 3.8 percent (up 0.1 percentage points).

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While Android, in the Smartphone Platform Market Share was ranked as the top smartphone platform in February with 52.8 percent market share (up 0.2 percentage points from November), followed by Apple with 41.7 percent, Microsoft with 3.5 percent (up 0.1 percentage points), BlackBerry with 1.8 percent and Symbian with 0.1 percent.

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The report included some of the top Smartphone Apps where Facebook ranked as the top smartphone app, reaching 71.2 percent of the app audience, followed by YouTube (56.4 percent), Google Search (52.2 percent) and Google Play (51.4 percent).

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SOURCE: comScore Mobile Metrix

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